Jacob Rees-Mogg is blocking a major government-backed tourism campaign – despite being a vocal advocate of “Global Britain”.
International tourism this year is still 20% down on 2019 as a result of Covid, dropping 40% in August due to reduced airport or flight capacity, perceptions of the UK abroad and the initial post-pandemic travel bounce tailing off. Rees-Mogg, who is tipped to take over as business secretary under Liz Truss, is understood to be sceptical of government advertising campaigns in general and to have doubts about the value of tourism promotions in countries with populations that may decide to travel to Britain regardless.
'Can't have bloody colonials swarming all over the place.'
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