,” cried one industry source to us this morning. They were speaking about the challenges for studio box office analysts to peg exactly what’s going to be No. 1 over the 4-day holiday weekend.
What we heard going into the weekend is that presales for Friday were scant, whereas all the action is today. Coming off the lowest weekend of the summer last weekend at $53.3M, how do we judge the success of National Cinema if today is still a lousy day, dollar-wise, even with cheaper tickets?Angelika, Landmark To Join National Cinema Day With $3 Tickets - Specialty Box Office Update
Overall last weekend, EntTelligence measured 4.2M admissions. Over the 2021 Labor Day, which, of course, had the blessing of Disney/Marvel’sdriving a record opening for the summer end 4-day holiday of $94.6M. The 3-day portion for all films over Labor Day 2021 was 7.8M admissions, with 2.8M tickets ripped on Saturday a year ago.
Hollywood could take multiple clues from the South Korean film industry.
Almost like people have tired of movies that exist to remake the same story, gender and race swap long-standing characters, target half of their audience with specific sexism, and target 70% of their audience with bigotry. Or clearly bad movies that are someone's pet project.