Germany's DFL to kick off Bundesliga media rights sale in October - sources

MUNICH : Germany's soccer governing body is due to meet a second group of private equity investors on Monday before launching the sale of a $3.6 billion stake in the Bundesliga's media rights business towards the end of October, four sources told Reuters.

The discussions will help DFL gauge the level of interest in both Bundesliga's domestic and international media rights and the size of the stake on offer, which could be anywhere between 10 per cent and 20 per cent, they said. Bundesliga's media rights business is valued at between 15 billion and 18 billion euros, with a 20 per cent stake priced at about 3.6 billion euros , the sources said.

Bundesliga bidders have so far only received a so-called"teaser" document on the sale, which is a brief summary of the potential deal without any relevant detail on valuation or price expectations, the sources said.

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