From the rise of ‘Masstige’ to the consumer demands of Gen Alpha, wellness has become a key driver of the beauty industry

As we go about our business in a country that looks almost exactly like the one we used to know, there is a collective awareness that things have fundamentally changed.

The contrast between the ‘before’ and the ‘after’ has left a tremendous impact on us and prompted a deep re-evaluation of how we want to live. According to the Central Statistics Office, half of the Irish population saw their work situation change as a ...

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