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From the rise of ‘Masstige’ to the consumer demands of Gen Alpha, wellness has become a key driver of the beauty industry

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The wellbeing focus is seeping into every aspect of our lives, so it’s unsurprising that companies are quickly realising that it is something they can package and sell

As we go about our business in a country that looks almost exactly like the one we used to know, there is a collective awareness that things have fundamentally changed.

The contrast between the ‘before’ and the ‘after’ has left a tremendous impact on us and prompted a deep re-evaluation of how we want to live. According to the Central Statistics Office, half of the Irish population saw their work situation change as a ...

 

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