“We’re pretty good in our strategy process where we do anticipate what potential downsides could look like. And then what would be the leverage that we need to pull that would offset the potential downsides,” Choe said. “What we learned about the industry is that most performance footwear really starts off with a men’s foot in mind and then it gets adapted for a woman’s foot. And we saw that there was an unmet need in the marketplace.”“Lululemon happens to be a fairly young culture.
Those celebrations could include exercising together or participating in sporting events. It’s not uncommon in Lululemon’s culture for members of the senior-leadership team to workout alongside newbies.
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