YouTube Will Start Sharing Ad Revenue With Shorts Creators as the Company Tries to Catch TikTok

  • 📰 nbcsandiego
  • ⏱ Reading Time:
  • 13 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 9%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

YouTube is formalizing a new way to pay creators of short videos, a format that’s turned TikTok into a mobile juggernaut.

YouTube said on Tuesday that it has a new revenue-sharing model for creators of popular short-form videos.YouTube's growth rate in the second quarter was the slowest since Alphabet started breaking out the unit's revenue in 2019.-owned company says it will start handing over a bigger slice of advertising revenue to popular creators.Made on YouTube

,” that starting next year, the company will pay a portion of revenue from Shorts, distributed based on the videos that get the most views. “This is the first time real revenue sharing is being offered for short-term video at scale," Mohan said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 524. in BUSİNESS

Business Business Latest News, Business Business Headlines