Breakingviews - LeBron deal dinks pickleball into big leagues

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Pickleball is all the rage and just received a professional endorsement. Basketball superstar LeBron James and his investment firm LRMV Ventures became the new part owner of a yet-to-be-named Major League Pickleball team. His backing – amount unspecified – represents part of the league’s expansion from 12 to 16 teams, where players will compete next year in six tournaments for more than $2 million. By comparison, the purse for the champion of the U.S. Open tennis tournament is $2.6 million.

Cast member LeBron James attends a premiere for the film "Hustle" in Los Angeles, California, U.S., June 1, 2022. REUTERS/Mario Anzuoni

NEW YORK, Sept 29 - Pickleball is all the rage and just received a professional endorsement. Basketball superstar LeBron James and his investment firm LRMV Ventures became the newof a yet-to-be-named Major League Pickleball team. His backing – amount unspecified – represents part of the league’s expansion from 12 to 16 teams, where players will compete next year in six tournaments for more than $2 million. By comparison, the purse for the champion of the U.S. Open tennis tournament is $2.

The game, a bit like playing ping pong while standing on the table, is one of the fastest-growing recreational activities in the United States. Last year, more than 5 million people played Pickleball, a 15% increase from 2020, according to its

 

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