Quality of hockey, business booming as NHL begins new season

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Cale Makar won the Stanley Cup and earned playoff MVP honors after a season in which he was voted the NHL's best defenseman.

He may be the best hockey player in the world, and still he looks around at Connor McDavid, Patrick Kane, Auston Matthews and Colorado teammate Nathan MacKinnon and marvels at all the talent.Hard to argue with that. The NHL is coming off its highest-scoring season in decades and a Cup final between the Avalanche and back-to-back champion Tampa Bay Lightning that was a showcase of the best playoff hockey can deliver.

McDavid, Edmonton's captain, set career highs with 44 goals, 79 assists and 123 points and still wasn't the MVP. That's because's Auston Matthews scored 60, the most in an NHL season since Alex Ovechkin's 65 in 2007-08. That number is expected to keep rising, and one reason is the addition of advertisements to jerseys for the first time, the second of the four major North American men's professional sports leagues to go that route after the NBA. Montreal captain Nick Suzuki said it's “just the way things are going in this generation” - a give and take between hockey tradition and the need for revenue.MacKinnon will become the highest-paid player in the league after signing a $100.

 

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