Industry money shapes healthcare, but it’s not always easy to spotIn a web that includes industry-hired public relations firms, industry associations and obscure, industry-aligned non-profit organisations, it can be challenging for health worker bodies to spot formula industry funding, explains midwifery Professor Caroline Homer.
Van Tulleken thinks back to his new knife sharpener: “Even the fact that I study how conflicts of interest affect the behaviour of healthcare professionals … didn’t protect me from a clever ad.”
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