Israel's Redefine Meat strikes partnership to boost 3D-printed meat sales in Europe - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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Israel’s Redefine Meat has struck a partnership with importer Giraudi Meats to drive European distribution of its “New Meat” steak cuts produced on 3D printers, it said on Thursday.

The start-up, which raised $170 million in a series A financing round this year, operates large-scale meat printers at its Rehovot headquarters south of Tel Aviv, and a new factory in the Netherlands, hoping to establish its products as an alternative to conventionally produced meat.

US-based Beyond Meat has cut its sales outlook, although food giant Nestle, less exposed to quick-service restaurants, said consumer interest for its plant-based meat alternatives was still strong. “Our product is meat, it has the same attributes, it is just manufactured in a different way,” Co-founder and Chief Executive Eshchar Ben-Shitrit told Reuters, adding that production capacity would reach more than 15 tons a day this year.

Ben-Shitrit said Redefine Meat was launching tenderloin and striploin steaks and their adoption by chefs in expensive restaurants proved their quality.

 

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they should stick it where the sun don't shine.. never gonna work in SA.... viva our BRAAIS... with REAL meat... eedjjits

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