Kathy Gibson reports from Gitex – South Africa is a key market for Avaya, which counts the country’s top organisations among its customers.
“We were about to release public cloud, then Covid hit and we have to switch out priorities,” says Abou-Ltaif. “More recently we have been hit with a shortage of components, which has delayed the launch further.” “The pandemic has given a lot of people the incentive to digitalise, and we see the market really starting to pick up in places like Ghana and Nigeria,” Abou-Ltaif says.
“We could do a lot better in the SME space, and will look to our partners to open up that market. Once the public cloud services are available, we will have more services to offer to smaller companies. Avaya has a well-established ecosystem of partners in South Africa, but Fadi Moubarak, vice-president: channels at Avaya, doesn’t rule out the possibility of new partners joining the stable.
There are two types of partners that typically work with Avaya, he adds. There are those that simply resell the Avaya solution suite, and there are those that integrate their own and third-party systems with the platform.
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