The Ledger: How Streaming Platforms Are Looking Beyond Music to Boost Their Margins

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How streaming platforms are looking beyond music to boost their margins

The Ledger is a weekly newsletter about the economics of the music business sent to Billboard Pro subscribers. An abbreviated version of the newsletter is published online.took a humorous look at the health consequences of fast-food restaurants’ practice of up-selling customers to higher-priced, larger-portioned items – a super-sized cup of Coca-Cola rather than a large, for example. To the customer, up-selling looked like a good deal: the additional soda or food cost only a few cents more.

We’re seeing more examples of streaming services looking for margin relief outside of their core products. On Sept. 20, Spotify, which

 

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