DETROIT — The Cadillac Celestiq, a sleek, futuristic-looking five-door electric sedan coming in just over a year, represents more than just a new ultraluxury offering from General Motors.
"We've got to learn how to do cars like this for Cadillac," Reuss said, from the sidelines of a media preview for the production-intent Celestiq."I don't know what the next one is, but we have to learn how to do a couple of these really iconic things for the brand right now." The Series 70 Eldorado Brougham, produced from 1957 to 1959, was a hand-built bespoke sedan that cost more than a Rolls-Royce. Cadillac customers could choose from a massive palette of colours and fabrics, and even order the car with a stainless steel roof. The Cadillac Celestiq will go far beyond that.
Cadillac dealerships signing on to sell the car will have to employ a concierge to work with customers as they configure their Celestiq. Customers will be able to receive coaching, counsel and guidance directly from designers as they decide how to configure their car, the brand says, with GM planning to set up a studio in Detroit for meetings between Celestiq customers and Cadillac designers.
"We have a fixed capacity that we can go up to and that's slightly less than two per day, and that's for China, the Middle East and here," said Harvey. That pencils out to roughly 500 Celestiq sedans per year. The car's 190-kilowatt DC fast charger can put 78 miles— or 124 kilometres — of range in the 111-kilowatt-hour Ultium battery pack in just 10 minutes. The Celestiq comes equipped with adaptive air suspension. Its underbody is made from just six aluminum"mega-castings." Body and interior consist of 300 fabricated pieces and 115 3D-printed parts.