YouTube's shrinking ad business is an ominous sign for the battered online ad market

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YouTube's shrinking sales during the third quarter could mean that the digital advertising market continues to suffer.

Its search and news advertising business reported sales growth of 16% in the September quarter , far below the 40% revenue growth it reported a year ago during the same quarter. Indeed, the growth rate of that business has been shrinking each quarter of the past year, coinciding with the general downward trajectory of entire online advertising marketing.

Additionally, LinkedIn's sales growth shrank to 17% in Microsoft's fiscal first quarter, down from 42% during the same quarter in 2021. Microsoft CFO Amy Hood told analysts during an earning call that that "reductions in customer advertising spend, which also weakened later in the quarter, impacted search in advertising and LinkedIn marketing solutions."is expected to report its second-straight quarter of declining sales on Wednesday, underscoring the current turmoil in online advertising.

 

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What do these companies expect when they ban 50% of the people trying to use their platforms?

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