Who wants to buy an e-bike made by a car company?

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Rivian could also sell its tech to another company.

Rivian is the latest company specializing in bigger vehicles to dip a toe into the world of electric two-wheelersHarley-Davidson’s recently released Serial 1 e-bikes

. Granted, Harley-Davidson has a better justification for getting into the e-bike biz given that it already specializes in two-wheeled conveyance. But it is still a company that built its brand and its reputation on internal combustion engines, even as it begins to chart a different course for itself.

This is where Rivian could possibly make an argument for itself. The company doesn’t have to reckon with a legacy of making ICE vehicles. Nor does it need to treat its e-bike project as a science experiment in electric motors. It already has a firm footing in that world, making any sort of translation into a smaller form factor less of a heavy lift.

Sure, companies often file trademarks for products they don’t end up using, but the potential for growth in e-bikes is really hard to deny. E-bike sales grew by acompared to sales data from two years ago, making it the third-largest cycling category in terms of sales revenue. Rivian isn’t the only automaker that sees potential in e-bikes. Porsche recently unveiled a pair of high-priced, full-suspension electric mountain bikes, the Sport and the Cross, that it’s making with long-standing partner Rotwild. The German automaker also acquired two e-bike affiliated companies in recent months:

 

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Porsche

Why not? Mercedes has nice bikes.

I miss backlon

Me

Give me a Tesla bike

Not by this company.

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