Rivian is the latest company specializing in bigger vehicles to dip a toe into the world of electric two-wheelersHarley-Davidson’s recently released Serial 1 e-bikes
. Granted, Harley-Davidson has a better justification for getting into the e-bike biz given that it already specializes in two-wheeled conveyance. But it is still a company that built its brand and its reputation on internal combustion engines, even as it begins to chart a different course for itself.
This is where Rivian could possibly make an argument for itself. The company doesn’t have to reckon with a legacy of making ICE vehicles. Nor does it need to treat its e-bike project as a science experiment in electric motors. It already has a firm footing in that world, making any sort of translation into a smaller form factor less of a heavy lift.
Sure, companies often file trademarks for products they don’t end up using, but the potential for growth in e-bikes is really hard to deny. E-bike sales grew by acompared to sales data from two years ago, making it the third-largest cycling category in terms of sales revenue. Rivian isn’t the only automaker that sees potential in e-bikes. Porsche recently unveiled a pair of high-priced, full-suspension electric mountain bikes, the Sport and the Cross, that it’s making with long-standing partner Rotwild. The German automaker also acquired two e-bike affiliated companies in recent months:
Porsche
Why not? Mercedes has nice bikes.
I miss backlon
Me
Give me a Tesla bike
Not by this company.