T-Mobile Gets More Serious About Business At Its First Industry Analyst Summit

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Vice President, Security, Carriers and Enterprise Networking, Will Townsend & fellow principal analyst (and his “The G2 on 5G” podcast partner in crime) Anshel Sag attended T-Mobile’s inaugural analyst summit along with Moor Insights & Strategy founder and chief analyst Patrick Moorhead.

Equally compelling is T-Mobile’s T-IoT initiative launched earlier this year that aims to simplify the acquisition and deployment of IoT solutions on a global basis with its parent Deutsche Telekom. What I like about the program’s focus is an access-agnostic approach that includes 5G as well as NB-IoT, LTE-M, and LTE coupled with both traditional and flat-rate unlimited connectivity pricing to offer customers choice and flexibility.

From a vision perspective, President Callie Field spoke to her team’s customer centricity approach to enterprise service delivery. On the surface, this may seem to be an obvious strategy, but in my experience as a product marketer that is not always the case. Often in the tech world, companies develop products and services and then seek a fit. What also makes Ms. Field credible in this regard is her prior experience at T-Mobile leading customer care and experience.

I can personally validate that those are the right vector priorities based on my thirty years of experience in the corporate world. To feed that process, Mr. Saw spent time discussing both current and more forward looking 5G enterprise use case investigations. Sag found three 5G applications most compelling.

 

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