Editor’s note: This press release is sponsored by Smart Communications, Inc. and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
Flores shared three key ways companies can thrive and stay relevant in this challenging global business climate. Going back to basics and understanding the core purpose of a business remains an important guiding principle amid the evolving challenges that businesses face today. This will serve as the North Star – something to help steer the company towards long term success no matter the challenges they may face, according to Flores.
Flores suggests really listening to your customers and understanding their needs can help you quickly pivot and innovate products or services that cater to an ever-shifting market. By truly knowing your customers, empathizing with them, and responding to their needs, companies are able to empower them and at the same time be a reliable partner and trustworthy ally.Beyond providing essential products or services, organizations should strive to deliver the best possible experience for customers by exploring ways to simplify their lives or making their experience with you as frictionless and hassle-free as possible, according to Flores.