They've dabbled before, with romantic comedies and teen-focused fare like "The Kissing Booth" and "To All the Boys I've Loved Before," but with a breakneck annual output, Netflix has now amassed enough of their own intellectual property to develop franchises in more genres, including adventure, mystery, comedy, action and thrillers, created by and starring some of the industry's biggest names.
"We loved the idea that we could come to a studio that was starting from scratch," Marmur said. "That just doesn't happen, especially not at this scale." "We mobilized really quickly," Parent said. "You try not to take it for granted. And you try to raise the bar on yourself, to up the storytelling, up the stakes with everything that you loved about the first but also something new."
Part of the Netflix equation is looking at genres that either aren't getting made at the big studio level anymore or aren't getting enough audiences at the theaters to make them worth investing in frequently, like teen rom-coms. As a classic stunt-driven action movie, "Extraction," Larocca said, was in that "dreaded middle that was getting killed theatrically."
At Netflix, Goldberg and Marmur have also found opportunities in working cross-functionally with other departments.
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