Day two of the 2022 Pamro conference was packed with valuable insights for media owners, marketers, brand managers and advertising executives. The annual conference is an opportunity for the industry to share current research methodologies, as well as challenges, successes and failures.
In 2022, with the business implications of Covid declining, the price of fuel and rising inflation were the main concerns of this group, in line with the rest of the world. Climate change was seen as having less of an impact on business than other issues such as public health crises, currency fluctuations, volatile markets, taxation and terrorism threats.
Another highlight of the second day was a presentation on Nielsen’s latest Digital Consumer Survey. The survey looked at how media habits have changed in SA since 2019. While the use of smartphones and TV screens is up, the use of computers and laptops is down. YouTube is down, but Netflix and Showmax are up while the new channel, Viu is doing well.