, when he saw wealthy clients turning to assets rather than keeping money in cash or stocks.
"It was an addition to what we were doing, but we didn't change our method of buying and selling," he said."We wanted cars with great history, low mileage, and real rarities." He handles all his sales from his family estate in northern England, a property he bought in 1981 to serve as both a home and a showroom.
At any one time, he said, there are 75 cars worth more than $150 million onsite. The key difference between his assortment and that of conventional dealers, he added, is that he stocks different brands like Mercedes and Ferrari in one place — a move aimed at his ideal customer."Back in the 1970s, a successful guy would have one car, maybe two. A lot of buyers mix and match now and might have anything from six to 10 cars," he said.
Those that stop by his showroom can expect more than just a selection of unique cars: Customers can enjoy the estate's private spa and cinema, as well as a full restaurant. Sometimes, they're even invited to stay overnight in one of the estate's four bedrooms."I wanted to create an experience around buying a secondhand car," he said. There's a helipad for those that travel by air, but Hartley can also send a chauffeur to collect someone from a nearby private airstrip.
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