Can Twitter survive Elon Musk? (And can Musk survive Twitter?)

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Elon Musk marched into Twitter as its new owner last week and immediately started making changes. Alex Hern reports on what lies ahead for the social media company

Elon Musk swaggered into Twitter HQ on his first day as owner carrying a basin. “Let that sink in,” he tweeted. So began the Musk era of the social network. In the hours that followed, he sacked senior executives, changed the homepage and began tweeting out ideas for how he could make other changes to his new acquisition.the road ahead could be bumpy – and it’s not yet clear that Musk is fully aware of the scale of the task.

But Musk’s detractors must admit at least one thing: he has been written off in the past and his moonshot ideas scoffed at, yet he has made Tesla and SpaceX into global success stories and himself into the world’s richest man. So can Twitter survive and thrive under his ownership?The Guardian is editorially independent. And we want to keep our journalism open and accessible to all. But we increasingly need our readers to fund our work.

 

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Oh ffs.. u like capitalism don't you? Well this is it

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Layoffs, free speech and frustrations: Twitter sacks half of its staff after Elon Musk takeover'Heartbroken' Twitter employees file a class action lawsuit against the social media company after 'nearly 50 per cent' of workforce sacked. Just enough to form another Twitter.. ItsBouquet I worked in tech and finance sector. Lived through this twice. Takeovers are nasty businesses. Day one, clean out day by new owner. Dismissed by email or in a big hall full of peers. Regardless, it’s part and parcel of modern life, sadly. A great day for Twitter and free speech.
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