Adidas to sell Yeezy designs under new name after Kanye West split

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Last month, the German sportswear company cut ties with Kanye West describing his offensive social media posts and comments as 'dangerous and hateful'.

Yeezy trainers have been a big hit for the company and are sought after on the used market, routinely selling for hundreds of pounds.Explained: Kanye West's antisemitism controversyAdvertisement

He previously said he was going to go to"death con 3" on Jewish people and recently suggested slavery in the US was a choice. The decision to terminate the Adidas partnership cost the rapper his spot on the Forbes billionaires list.Read more:At the time Adidas said it expected the decision to have a"short-term negative impact of up to 250 million euro on the company's net income in 2022 given the high seasonality of the fourth quarter".

The rapper's offensive social media posts and comments have cost him a slew of business relationships and deals including with US fashion chain Gap and fashion brand Balenciaga.

 

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If kanyewest is so anti-semitic why sell his creation? Similar to a Jew selling the Swastika in bulk and calling it Tika🤷‍♂️. If he really represents anti semitism you should erase all representation including his designs. But no, you want to earn from an alleged anti semitic🤔

Lawsuit incoming

power of anti semitism lobby in corporates. racism xenephobia islamophobia should be treated equally..

No-Zys

Sleezy?

But are still working with the biggest pedophile ring in Scotland

Adidas way out of line.

It's all about the dollars. Such bullshit.

'Not a Yeezy design'

Selling my products under my name sounds like a low blow...well done Adidas

Well call them Addizys! 😅

A company shouldn’t do that. adidas must have new employee Wokie’s.

Nazis? No, I think you'll find these are Nizas

Fucked up and evil

FEEZY

I’m happy we’re not letting him speak his mind. Do all of us a favor, stick to music.

To our minds we still call them Kanye's Yeezy🥺

So…they still want his designs…but not to to be associate with him?

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