. Now, with fewer buyers and sellers in the market, agents are relying on both time-tested and new ways of reaching people.Home buyers in the Philly area face limited choices and high prices as the market slows
“This is the ‘have-to’ market,” she said. People who have to buy or sell for one reason or another are still active. Maybe a family is expecting twins and needs more space. Maybe a matriarch died and left a home that needs to sell. Maybe accepting a dream job means moving. The idea is to capture people’s attention and stand out in a pile of junk mail. People are more likely to look at mail that appears handwritten. Handwrytten says recipients tend not to think twice about the actual writing.
“My handwriting’s terrible to be honest. I can barely read it when I write it,” he said. “I was looking for a way to automate it. ... I don’t have a lot of time to write handwritten notes. So Handwrytten does it for me.” But he believes in the product as one way to stay on clients’ radar for future sales and possibly find new clients. He can customize messages on cards for celebrations such as birthdays, Mother’s Day, and Father’s Day. He pays attention to birth and college announcements and other life events and looks for opportunities to reach out.
Ugh. Awful