Still, the question must be asked: Will shoppers find distressed dresses and undone hems luxurious?
And while the friends admittedly approach fashion with an intellectual headiness, "our clothes are clothes that are about clothes, if that makes sense," Miesner says. "If you're coming at design from solely a commercial standpoint, it won't work, and if you're coming at that also exclusively from an artistic standpoint, it won't work," Miesner says. "It's about finding the marriage of the two and figuring out how what you're craving and what your woman is craving can translate into something that's wearable and luxurious and feasible.
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