Becoming an entrepreneur was initially top of mind for Mr. Abelardo, but he knew an opportunity when he saw one. In 2010, his best friend invited him to go into business. He helped pitch for a national-level pharmaceutical distribution contract, which he and his partners won. Apolloplus was born. Around the same time, Mr. Abelardo’s partners had an investment in Urban Chef, a small canteen concessionaire business.
“You can say I’m working on a different kind of fuel now with Artemisplus Express, Inc. I no longer help fuel vehicles, I’m now fueling our country’s workforce,” Mr. Abelardo said. “We were closely monitoring the events in Wuhan and saw the effects of the quarantine on people and businesses,” Mr. Abelardo said.
Mr. Abelardo fiercely stands by the company’s product proposition of food made safe, made delicious. “Safety is our license to operate. Happiness is our obligation to our customers,” he said.