Elon Musk tells Twitter staff in email to accept ‘hardcore’ culture or leave

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Elon Musk sent an email to Twitter employees requiring them to pledge to stay with the company, working long hours or to accept a buyout.

Staff will have to complete the online form by 5 p.m. New York time on Thursday or accept three months severance. For Twitter to succeed, “we will need to be extremely hardcore,” Musk said in the email, which was seen by Bloomberg.Sign up to receive daily headline news from the Ottawa SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

“Yes” was the only option to click, before “Submit.” That left workers with a lot of questions about the nature of the agreement. Many of them reached out to lawyers for advice on how to respond, according to people familiar with the matter.Article content Musk said in the note that Twitter will be more dominated by engineers going forward, making up the majority of remaining employees and having the greatest influence at the company, which he called a “software and servers company” at its heart. Design and product management functions will “still be very important and report to me,” he said.

Musk has warned since his $44 billion acquisition last month that Twitter could face bankruptcy if it doesn’t start generating more cash. He has told employees they can expect to work 80-hour weeks and fewer office perks like free food, and ended the company’s work-from-home policy with a few exceptions.

 

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