Mattel (MAT), Epic Resort Destinations partner with firms for rides featuring Hot Wheels, Barbie and more - Phoenix Business Journal

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Several companies across the U.S. are working with the developer to create immersive experiences and rides at the new Phoenix metro theme park. $MAT

next year featuring new rides with famous brands such as Barbie, Masters of the Universe, Hot Wheels, Mattel Games and Thomas & Friends.

Mattel Adventure Park, which is part of Epic Resort Destinations, has also unveiled new details about the firms its working with to design its exclusive attractions, including:: Epic selected Los Angeles-based Super 78 to help create the interactive design and media production for Thomas Adventure Train: Treasure Hunt, which features interactions with Thomas & friends and guests; and the Hot Wheels Unleashed 4D Ride, where guests sit in a custom-designed Hot Wheels car in a 4D motion...

“Our key to an innovative and impactful park design has been fully leveraged through strategic partnerships," Cornell said in a statement."The output of these partnerships has enabled us to create an extraordinary immersive branded theme park experience.”

 

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