Zuckerberg says WhatsApp business chat will drive sales sooner than metaverse - BusinessWorld Online

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Meta Platforms, Inc Chief. Executive Mark Zuckerberg told employees on Thursday that WhatsApp and Messenger would drive the company’s next wave of sales growth, as he sought to assuage concerns about Meta’s finances after its first mass layoffs.

Mr. Zuckerberg, addressing pointed questions at a company-wide meeting a week after Meta said it would lay off 11,000 workers, described the pair of messaging apps as being “very early in monetizing” compared to its advertising juggernauts Facebook and Instagram, according to remarks heard by Reuters.

Investors have questioned the wisdom of that decision as Meta’s core advertising business has struggled this year, more than halving its stock price. Within Reality Labs, the unit was spending over half of its budget on augmented reality , with smart glasses products continuing to emerge “over the next few years” and some “truly great” AR glasses later in the decade, Mr. Zuckerberg said.

 

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