Sean ‘Diddy’ Combs Hopes To Build The ‘Diageo Of Cannabis’ With $185 Million Deal

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Combs will become chairman and CEO of the largest Black-owned cannabis business in the $25 billion (2021 annual sales) industry once the transaction closes next year.

cofounded one of the world’s biggest cannabis brands Cookies. Wiz Khalifa, Cypress Hill’s B Real and Method Man also have their own cannabis brands.that it had agreed to acquire Columbia Care for $2 billion. The assets to be purchased by Combs Enterprises are required divestitures for the acquisition agreement. Combs Enterprises will purchase the cannabis operations from both companies with $110 million in cash and $45 million in debt financing.

Brooks echoes the sentiment that investing in Black-owned companies is a major motivation. “Black entrepreneurs are the fastest growing group of entrepreneurs in the country, but have the toughest time accessing capital,” Brooks says. “The only way to develop a diverse ecosystem is to make sure people have the capital and resources they need to succeed. Otherwise, they're just set up to fail. It’s going be a big part of our mission to make the overall industry more diverse.

Combs has been a serial entrepreneur for several decades. In the early 1990s, he started his music label, Bad Boy Records. One of his biggest stars was Christopher “The Notorious B.I.G.” Wallace , the Brooklyn hip-hop artist known for hits like “Juicy.” Combs also started his own clothing company, Sean Jean in 1998, and five years later partnered with Diageo to launch his vodka brand, Ciroc. He recently launched a new R&B record label called Love and his own media company, Revolt.

 

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