As an industry, advertising could be seen as the bad guy, exhorting people to consume more goods and buy more stuff. But that is to miss the power it has to change behaviours; a case in point being Covid-19 awareness advertising that contributed to a massive societal shift within weeks. The industry is in an influential position to encourage consumers to make sustainable choices and the industry has a desire to do just that and contribute meaningfully.
Ad Net Zero will promote the work of AdGreen, a UK advertising production sustainability initiative that provides tools to support all aspects of the industry, including creative to production and post-production departments to help them make the transition to net zero. It also provides a carbon calculator tool specific to the industry.
It will also focus on events and awards. The initiative challenges industry awards bodies to ensure that sustainability and climate impact inform judging. It also encourages event organisers to put sustainability at the forefront of planning and curtail long distance travel to events where possible. For businesses to get their own house in order makes the perfect starting point. “It’s about minimising waste, looking at where you source your energy from, and understanding that, if you measure it, you can manage it,” says Sheehan.
“Ad Net Zero is a framework to provide tools and resources to help everyone equally. It’s about the whole community collaborating to achieve a shared objective”
Climate hoax propaganda network.
Every time I see something like this elitist collusion, I wonder how my great-great grandparents had the wisdom to flee for the US.
This really is the most worthless industry. Advertising adds nothing to the world.