The company has signed 10 brand partners to date, a number Cervini says is slated to double by May, which is when 100mL will hard launch .
Next spring, Cervini aims to host a handful of pop-ups in key cities around the globe, inaugurate a subscription offering in which shoppers can opt-in to receive customized, TSA-friendly pouches periodically and launch an app in 2024. “My ultimate goal is to partner with an airline, or have airport locations and vending machines in certain airports” said Cervini, adding that she also envisions 100mL airport lounges, wherein consumers can receive hair, nail and skin services as they wait for their flight.
“We’re using this period as a great testing and research phase for us,” Cervini said. “It’s important for us to test the market and see what people are buying, at what price point; how many products people are buying, and then going from there.” On the 100mL site, consumers can shop travel-size products by category, with the option to build their own pouch or choose from three curated pouches — En Route, Carry On or Nomad — each containing four products and costing between $70 to $140.