Here's why Houston shoppers should participate in Small Business Saturday

• Projections from American Express indicate that holiday retail sales will be at an all-time high in 2022. This holiday season, consumers are estimated to spend up to $960.4 billion, with up to $224.31 billion targeted for online purchases.

• American Express predicts that $0.67 of every dollar spent at a small company stays in the local community. This has the potential to increase sales during the 2022 holiday season, in the aftermath of the pandemic 78% of small businesses believe that holiday sales will affect their ability to remain open in 2022.

• Over 51 million people participated in Small Business Saturday in 2021, creating a record $20 billion in reported spending, up from $12 million in 2020.Some Houston-area small businesses posted on social media expressing their appreciation for their loyal customers over the years. "We can't let Small Business Saturday pass by without acknowledging the love and support our community has shown us through the years," Corona Paint and Body said in a tweet."Thank you so much for choosing us for all of your auto body needs, Houston!"

We can't let Small Business Saturday pass by without acknowledging the love and support our community has shown us through the years. Thank you so much for choosing us for all of your auto body needs, Houston!

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