prices by 5 percent to 10 percent, while Dior, Gucci, Saint Laurent and Richemont’s Cartier have already raised theirs again. Louis Vuitton has done it twice this year. The list goes on and on.At the beginning of the year, Celine raised prices for the second time in just three months — leading to it being branded “unaffordable” by Xiaohongshu users. And on that platform netizens have also been sharing stories ofEven more stark is the example of Chanel’s Classic Flap handbag.
One comment reads: “Keep increasing the price! The resale price of my ‘nano speed’ is already higher than when I bought it, so if I sell it now I can get another handbag for free.” Though as he points out, this sounds less like a long-term or well-thought-out strategy, and more like an attempt at creating “manufactured scarcity.”Regardless of undersupply or not, the mainland luxury market is buying: it accounted for approximately 21 percent of its global counterpart inAccording to Mr. Ma, “Brands are doing this [rising prices] in China due to the increase of sales numbers in the country,” and this “sends a signal that Chinese luxury buyers are not that price sensitive.
from Xiaohongshu found, and might take figures at face value rather than remembering previously lower ones.