Florida woman sues Velveeta for $5 million, claims Shells & Cheese prep time is deceptive

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A woman is suing Kraft for $5 million, saying that since its Velveeta Shells & Cheese Microwavable Shell Pasta takes longer than 3-and-a-half minutes to prepare even though its packing states “ready in 3½ minutes,” that constitutes fraud.

Ramirez says that since Kraft’s Velveeta Shells & Cheese Microwavable Shell Pasta takes longer than 3-and-a-half minutes to prepare even though its packing states “ready in 3½ minutes,” that constitutes fraud.

In the suit, the mac and cheese’s five instructions that appear on the product packaging are listed, from removing the lid, adding water, microwaving it, then stirring in a powder cheese sauce into the resulting cooked pasta. “Consumers seeing ‘ready in 3½ minutes’ will believe it represents the total amount of time it takes to prepare the Product,” the suit reads. “However, the directions outlined above show that 3-and-a-half minutes is just the length of time to complete one of several steps. The label does not state the Product takes ‘3½ minutes to cook in the microwave,’ which would have been true.

 

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Class action Lawsuit is next. Just like Camp LeJune advertising.

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