How to Communicate Your Company’s Strategy Effectively

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Communicating your company’s strategy can no longer be an afterthought.

Signal confidence in the organization’s ability to get there while acknowledging there will be some changes. Give people the opportunity to make the decisions they’re most capable of making about where to focus their time in line with the strategy — a process author Roger Martin calls “Set out the metrics.

Steve, a CEO I came to work with, walked off stage feeling great after presenting the new strategy to his team. The rehearsals he did had paid off. He landed all the important points and effectively included personal anecdotes and humor. Or so he thought.

 

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It's not only about communicating your company's strategy. A big piece is bringing the right people into the conversation.

Perfect timing. I enjoy your publications.

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