, and engaging with current and prospective students more directly, higher-ed experts said.
Morton also noticed that the college didn’t have much of a marketing department when he started, so he encouraged his team to increase social media usage to reach prospective students. Those tactics started to pay off in the most recent academic year when total headcount grew about 14% from the year prior, according to the college. Morton credits the growth to the new programs and social media, especially TikTok.
While it’s still relatively unique for a community college to run a TikTok account, Phoenix-based advertising agency Colling Media recently wrote in a report that its higher education clients, especially trade schools, are seeing results from using the social media platform to reach Generation Z.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why Gen Z will be a challenge for your business - Silicon Valley Business JournalAs with any new generation that enters the workforce, managers have been flummoxed by Gen Z. Experts say many businesses have a serious Gen Z problem they'll have to address to be successful, but it has nothing to do with the generation's vocal opinions, its willingness to change jobs or its work ethic.
Source: svbizjournal - 🏆 334. / 59 Read more »
San Francisco clinical trial organizer Vial raises $67M Series B round - Silicon Valley Business JournalSan Francisco-based Vial was one of eight Bay Area startups to announce funding rounds in recent days.
Source: svbizjournal - 🏆 334. / 59 Read more »
Oracle lists Pleasanton for sublease - Silicon Valley Business JournalThe software company said last spring that 20% of its global real estate portfolio had either been sublet or was actively being marketed for sale or sublease.
Source: svbizjournal - 🏆 334. / 59 Read more »
Rezo Therapeutics, Prosper Marketplace score $75M venture rounds - Silicon Valley Business JournalThe Thanksgiving holiday didn't stop a drug developer and an online lender from each raising a large new round.
Source: svbizjournal - 🏆 334. / 59 Read more »
Office markets with biggest gains in sublease space, ranked - Silicon Valley Business JournalAlthough the analysis doesn't include every U.S. market, it provides a snapshot into how geographically disparate growth in sublease inventory is — and that no city is immune to company decisions to downsize or entirely exit office spaces.
Source: svbizjournal - 🏆 334. / 59 Read more »
Leadership expert Marcia Daszko on how leaders create job security - Silicon Valley Business JournalLeadership lessons: Security comes from feeling inclusivity, belonging, solving the tough problems, and creating the future as one team.
Source: svbizjournal - 🏆 334. / 59 Read more »