his working career as co-founder of a mobile gaming company. Although it was a bit of a hit and miss, this experience allowed the start-up to expand and provide a variety of value-added services across Africa, mainly for financial institutions and mobile operators.
As the business expanded, so did Soares’s role – from Web development to delving into marketing as chief marketing officer. “I helped to shape our applications alongside the mobile development teams, while devising the marketing strategies that would drive them to our customers,” he says. Fast-forward to today. “I recently joined one of South Africa’s most innovative hotel groups, The Capital, where I have been given the responsibility of driving technological changes, building out our own apps, while bringing everything together, from the onsite tech to the start of your digital journey with us.”We are an Aparthotel company with a nationwide footprint, providing modern human spaces to live, work and play – furnished in style, with all the creature comforts you’d expect.
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