On May 22, 1998, ten people walked into Stansted airport in London with tickets for the inaugural flight of Go Fly, the low-cost airline being launched that day by British Airways.
Dressed in fluorescent orange boiler suits, the group was led by Stelios Haji-Ioannou, the founder and then owner of easyJet, and they were there to gatecrash Go Fly’s launch in a defiant act of guerrilla marketing.
LorcanAllen The son of a shipping magnate who set out to make it on his own? I'm sure all of the contacts and wealth behind him made a big difference. Where's the challenge on climate change?
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