“We’re completely on track,” Intel vice president Ann Kelleher, the head of technology development, said on Monday in a press briefing in San Francisco. “We do quarterly milestones, and according to those milestones we’re ahead or on track.”
If Gelsinger’s plan succeeds, Intel stands to reverse market share losses to rivals such as Advanced Micro Devices Inc and Nvidia. Better production will also allow Intel to attract customers for the CEO’s attempt to take on Taiwan Semiconductor Manufacturing Co and Samsung Electronics Co in the growing business of contract manufacturing – making semiconductors for other chip companies.
“Intel in the past had high walls in terms of not sharing,” said Kelleher, who has been with the Santa Clara, California-based company for more than 30 years. “We don’t need to lead in everything.” Manufacturing chips with better production – with improvements designated in smaller numbers of nanometers, or billionths of a metre – makes factories more efficient and improves the ability of the electronic components to store and process data in a more efficient way.
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