Those studies suggested that, without urgent reform, the entire streaming system was rigged against musicians. And genres and musicians on the periphery of the western-dominated music industry were hit hardest.
A much bigger sample spread across all provinces demonstrated that South African musicians weren't beginners in the world of streaming: 77% of respondents had some involvement even before COVID struck. Just over 40% used methods including site analytics to monitor their business performance. But despite this, and despite the data also showing improved audiences and that more artists now owned their streaming rights, the earnings picture remained just as bleak.
South African artists find themselves in the same boat as their international counterparts, even those in countries with far stronger digital infrastructures. The
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