UFC is banking on Pimblett being good for business, no matter what happens

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UFC doesn’t need you to like Paddy Pimblett, or believe he’s any good or even that he’s on the up and up. It just needs you to care

, put him in trunks and had him beat the hell out of Oscar the Grouch, that is the appeal of Paddy Pimblett.

For most average Joes, he still is. McGregor hasn’t won a fight in nearly three years. He hasn’t fought one in a year and a half. So that’s a problem. If an heir to McGregor is required, why bother getting creative? Just find another McGregor. Pimblett – called Paddy the Baddy – is the obvious choice. So obvious that UFC isn’t even bothering to pretend this is anything but a coronation.

Afterward, Pimblett did dance. He did profanely abuse his critics during the in-ring interview with Joe Rogan. He did chug seven teaspoons of processed sugar while destroying a ham sandwich.

 

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