Since Jack Sinclair took over as CEO of Sprouts in the summer of 2019, he has talked about revamping the company’s marketing strategy. He quickly dropped the weekly paper flyers that were mailed to customers because they were too costly and said there would be more focus on digital ads.“We want to spend more. We want to invest in personalization and loyalty,” Sinclair said on the Nov. 8 call.
Even with spending more money, Sprouts executives said they are still trying to figure out how to turn its marketing dollars into increased revenue. “But there’s no panacea out there that says this is the perfect thing that we need to do to go drive traffic.”
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Some of their prices are 2 to 3 dollars above what Walmart charges for the exact same item..Kind of Ridiculous in Phoenix when a Walmart is in walking distance of Sprouts..
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sprouts (SFM) hires new marketing chief - Phoenix Business JournalSprouts has hired a former Auntie Anne’s executive as senior vice president and chief marketing officer. She will be one of three women on Sprouts’ 12-person leadership team.
Source: phxbizjournal - 🏆 254. / 63 Read more »
How tech layoffs are impacting the Phoenix area's office market - Phoenix Business JournalSome of the Valley's biggest office deals that predated the Covid-19 pandemic have come from tech firms such as Carvana, DoorDash, Opendoor, Amazon.com, Nextiva and more. Now, some of them — and others — have announced layoffs and could be looking to shed some office space.
Source: phxbizjournal - 🏆 254. / 63 Read more »
Buckeye, Phoenix approve new residential, storage containers projects - Phoenix Business JournalNew master-planned communities could bring thousands of new homes and multifamily units to West Valley communities, while in downtown Phoenix, the city is allowing a local design firm to bring more repurposed shipping containers for potential residential or retail uses.
Source: phxbizjournal - 🏆 254. / 63 Read more »
New Phoenix-area program launched to support Black-owned businesses - Phoenix Business JournalThe ImpactAZ 2025 program is looking for businesses in the real estate, manufacturing, professional services, information technology, hospitality and media and entertainment sectors. phoenix
Source: phxbizjournal - 🏆 254. / 63 Read more »
Item 9 Labs cuts costs before Sessions Cannabis acquisition - Phoenix Business JournalThe Phoenix cannabis company's new CEO said the changes make the company ready for rapid expansion as it enters its first international market with an acquisition in Canada.
Source: phxbizjournal - 🏆 254. / 63 Read more »
Southwest Airlines CEO Bob Jordan says carrier needs to focus on modernizing - Phoenix Business JournalCEO Bob Jordan says Southwest's systems haven't kept up as the company has grown to operating more than 4,000 daily flights and employing more than 60,000 people.
Source: phxbizjournal - 🏆 254. / 63 Read more »