The Dumb Money Driving The Plant-Based Meat Boom

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A sustainability halo helps the cause. That’s why it’s sometimes hard to differentiate between businesses that say they are doing right by the environment and ones that actually are.

, investors see companies like Beyond Meat and Impossible Foods as a way to help save the planet. The problem is, they also want to get rich. Instead, they may die trying.limate change has created a very real existential threat to the global food system, which, at current scope and scale, uses far too many resources while leaving far too many consequences in its wake.

Advertising for brands like Impossible and Beyond hinges on the products’ environmental impacts. Impossible claims to use 87 percent less water, 96 percent less land, and 89 percent fewer emissions than beef burgers. Beyond touts 99 percent, 93 percent, and 90 percent, respectively. Given realistic limits for consumption and purchasing behavior, how much could mass commercial adoption actually impact? Despite the hype and fast growth, meat alternatives accounted for 0.

So what would happen if plant-based meat replaced 15 percent of projected total U.S. meat consumption by 2030, and what would happen if meat consumption continued to rise and plant-based meat was tacked on as additional? Finally, how much plant-based meat would have to sell at fast-food locations to make a difference?

 

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the amount of plant protein & production it takes to yield one piece =s more CFCs & methane from having to be shipped further & the packaging they are contained in is bleached + the plants likely contain more bugs as they are organic & not fumigated. eat meat you will live longer

It's not meat. Its plants. Don't say meat.

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