with angry tweets and threats of a “name and shame” campaign. He accused advertisers of caving to a mob of anti-free speech activists, calling out Apple in particular and simultaneously. But shortly thereafter, the embattled CEO changed his tune. Musk went as far as to thank advertisers for returning to the platform over the weekend. In early December, he also said that Apple had restarted its advertising campaigns .
Elon’s PR strategy isn’t exactly consistent, but right now his answer to business concerns seems to be that everything is just fine, thanks for asking. Looking beyond the billionaire’s tweets, however, the company seems desperate.Twitter is so eager to win back advertisers that it launched a bizarre buy-one-get-one-free sale. The company says it will match up to $1 million dollars for any advertiser that books more than $500,000 worth of ads, an unprecedented offer for a mature tech company.
Despite Musk’s reassurances, buying an ad on Twitter may amount to a gamble that your marketing pitch isn’t going to run next racial, anti-trans, or homophobic slurs.s, amounting to an unprecedented rise in racial and anti-LGBT slurs, a problem that was worsening precisely when Musk said it was getting better.
” given his track record—it may just be the billionaire acting on impulse. But it’s also possible that we’re seeing the platform grasping for an entirely new business model amidst an uncertain advertising future. No matter how many people sign up, the proceeds from accounts paying $8 a month remainsto make up for a significant loss in advertising revenue. That’s especially true if predictions about a declining user base come to fruition.
Musk famously follows his whims, even when it comes to major business decisions. That strategy carried him through a series of victories at his other companies, but so far, his
Wow wee.... Count me in... But I gotta buy some Trump cards first... More suckers..
Or use nextdns & see no ads ....
In before Elon just doubles the ads for non-subscribers. By technicality, it'd still be true.
I saw an ad yesterday.
“Elon says a thing”
I use Adblock on Chrome and I use a 3rd party app on my phone. I hardly ever see ads.
I'd do it just to see half of Elon
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