The social media company says it’s introducing the Hasher-Matcher-Actioner tool that will be free for a wide range of companies to adopt in an effort to combat the spread of terrorist content online. The news comes as Meta has vowed to increase content moderation on its platform.
“Meta’s commitment to tackling terrorist content is part of a wider approach to protecting users from harmful content on our services. We’re a pioneer in developing AI technology to remove hateful content at scale,” said Meta’s President of Global Affairs, Nick Clegg in aHe continued, “We’ve learned over many years that if you run a social media operation at scale, you have to create rules and processes that are as transparent and evenly applied as possible.
HMA will build on Meta’s previous open-source imaging and video-matching software and can be used against any type of content that violates the company’s policies. Ideally, the tool will allow content to quickly be addressed and taken offline if need be—when used across multiple platforms.Privacy protection
We all need privacy, especially online. Your IP address and your browsing should be hidden from unecessary surveillance. Rest assured that PIA’s virtual private network never keeps any usage logs—ever.The HMA will use hashes, or a digital fingerprint to find duplicated images, making it easier for companies to track and remove terrorist-related content. The videos are then run through an algorithm that develops a series of letters or numbers specific to that image.
Meta’s HMA will be a free, open-source content moderation software tool “that will help platforms identify copies of images or videos and take action against them en masse,” Clegg said in the release.Meta reported it spent $5 billion globally on safety and security measures last year and has more than 40,000 employees working in that area.
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