Calling H-E-B fans: You can now snag T-shirts, socks, shoes, toys, baby clothes and other gear themed by your favoritePlus! storeH-E-B merchandise includes hats, coffee mugs, shoes, stickers and clothing. Think T-shirts that read “Risk it for the Brisket Queso” and “Texas Born, H-E-B Fed,” and a onesie that reads “H-E-Baby.
“With H-E-B Brand Shop we’re excited to give our superfans opportunities to celebrate and show off their passion for all things H-E-B,” said Sabina Israelian-Garcia, group vice president of general merchandise, drug store and beauty. The first brand shop opened last month in Kerrville, where H-E-B was founded in 1905. Additional locations have since opened in Frisco and Plano.as the company seeks to increase profits and build on a loyal fan base.
That includes Home by H-E-B, which debuted in April at the Walnut Avenue store in New Braunfels and has since been added to more outlets across the chain. It features pillows, rugs, vases, frames, chairs, ottomans, doormats and other decorative items.