Stop Calling It Endeavor Content! Fifth Season’s Alexis Garcia on Renaming the Company, Film Budget Ambitions and Sundance

, however, Endeavor Content was stripped of its sales department and sold a majority stake to CJ ENM .

How has the transition gone, since Endeavor had to divest 80% of the company and you renamed as Fifth Season? : In terms of new ownership and [the WME divestment], it’s still early. We’re establishing independence and identity. The sale and the name change is kind of falling on deaf ears, there are still people who don’t get it. It’s been a relief to get to this part, and the work has to speak for itself. If you looked at what we were doing before, WME was not the dominate partner.

I think the “battle” part is a misconception, but we crossed that line a long time ago. It was very hard when we first started investing and producing ourselves, but that was five years ago. It was harder, especially during the WGA issue, to get things done with WME reps compared to others. They were having to fight the perception that they were giving us sweetheart deals. We probably overpaid for projects with WME because of that, which we were happy to do.

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