as senior vp of new business, a new role that will see him develop opportunities in the Web3 and metaverse sectors as well as other emerging areas of digital development for the label. He joins the company from SoundCloud, where he was director of business development.
Chernoff will work in partnership with the SME partner development, global product and sales & analytics teams to enhance and develop analytic- and science-based tools, techniques and expertise supporting the needs of Sony Music’s labels and businesses around the world. She will also lead the evolution of SME’s data capabilities with external partners globally. She reports toas senior director of global diversity, equity and inclusion out of Berlin.
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