’s corporation acquired the license to sell, market, and distribute Superga products in North America. Soon, Madden hired Mary-Kate and Ashley Olsen to join the brand as creative directors for the Italian shoe label in the United States.
The twins then launched a collection of Superga shoes as a collaboration with their luxe ready-to-wear line, The Row, in conjunction with a Superga store opening in 2012 at 78 Crosby Street in the SoHo neighborhood of New York City. The store is still there.
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