Creators receive a portion of the revenue from the ads placed on their videosAn important metric for creators to keep an eye on is their RPM, or revenue per mille, which identifies how much a creator earns for every 1,000 views on their videos.
Much like the rest of his business, the RPM on Abdaal's YouTube channel has gone up consistently since 2017, when he first started it. In 2017, the average RPM was about $1.2. It went up to about $5 in 2021, and to over $8 in 2022. This year, Abdaal's RPM has remained fairly consistent, which is in line with what some other creators told Insider their experience had been
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